Did you know that 1 in 2 U.S. families struggle to afford diapers for their little ones?
It’s a staggering reality — and one that too often goes unseen. Yet diaper need has a ripple effect that touches every aspect of a family’s life, from health and hygiene to employment and education. When parents can’t access enough clean diapers, they may be forced to stretch each diaper longer than is safe, skip work or school because childcare centers require a daily supply, or face the stress and heartbreak of feeling they can’t provide basic essentials.
Why Believe Baby was founded
Believe Baby was founded in 2021 by husband-and-wife duo Joe and Uli after reading an article about the heartbreaking reality of diaper need in America. From parents forced to leave their babies in dirty diapers to having to choose between buying food or diapers for the week, these stories struck a deep chord with them.
They saw a critical gap — with no national government assistance programs covering the cost of diapers and traditional diaper brands overlooking this crisis — and knew there had to be a better way. That’s why they created Believe Baby: the first and only socially conscious, eco-friendly premium diaper brand, built around a simple yet powerful mission — to help end diaper need through a 1-for-1 giving model that gives back from day one.
Our 1-for-1 Donation Promise
Here’s how it works:
For every Believe Diaper and Believe Wipe you buy, we donate one to a U.S. family in need.
This means that every diaper change in your home also creates a ripple of relief, security, and dignity in another family’s life. Your purchase directly supports families who are doing their best and just need a helping hand — and together, we’re making sure babies everywhere stay clean, dry, and healthy.
Gentle on Babies, Kind to the Planet
While addressing diaper need is at the heart of our mission, we also knew the world didn’t need more of the same when it came to diapers. Traditional disposable diapers can take hundreds of years to break down in landfills — contributing to an enormous environmental footprint.
That’s why Believe Diapers and Believe Wipes are made from responsibly sourced bamboo — a renewable resource that grows quickly, requires less water, and biodegrades more easily than conventional materials. The result? A diaper that’s ultra-soft on delicate skin, free from harsh chemicals, and better for the planet your baby will grow up in.
We Believe a Little Change Can Do a Lot of Good
Every change matters — literally.
When you choose Believe Baby, you’re not just putting a premium diaper on your baby. You’re supporting another family. You’re protecting the planet. And you’re proving that small choices can make a big difference.
Together, we can end diaper need, just by changing diapers.
