KIND Day (Kids In Need of Diapers Day) shines a light on the challenges many families face in providing essential baby care. In fact, 1 in 2 families struggle to afford diapers, a basic necessity. For us at Believe Baby, this day holds special meaning, as we were founded to help families struggling to afford diapers. Our mission is to offer safe, eco-friendly products made from sustainable bamboo to all families, including those in need. Kindness is at the heart of everything we do—kindness to babies, families, and the planet.
Each day, Believe Baby donates one diaper and one wipe for each one purchased. But on KIND Day, Sunday, May 4, we’re doubling the impact: for every diaper or wipe purchased, we’re donating two to a U.S. family in need! This initiative amplifies our foundational mission to ease the burden of diaper costs for families who struggle to provide for their little ones.
As we remain committed to helping families in need, we also remain dedicated to providing safe, sustainable, and high-quality products. Believe Baby diapers and wipes are crafted from bamboo, a renewable and eco-friendly material prized for its softness. Bamboo grows quickly, uses fewer chemicals, and leaves a significantly smaller environmental footprint compared to traditional materials—making it the perfect choice for a brand that cares about both baby care and the planet.
Through our recent partnership with Target, both instore & online, Believe Baby is able to expand our donations and reach even more families in need. On KIND Day, we invite everyone to reflect on the power of small acts of giving. Every purchase of Believe Baby not only nurtures a baby’s skin and the environment, but also fuels a broader movement of compassion and care.
As KIND Day continues to grow, Believe Baby remains steadfast in its mission of making a difference, one diaper & wipe at a time. Our commitment to kindness, sustainability, and family care will continue to guide us, ensuring the power of giving reaches even more families in need.
